Yoga Service Council

2025

This project explores a fictional visual identity for the Yoga Service Council, a community driven yoga organization. The aim was to capture the spirit of a supportive, fun, and inclusive yoga community through a cohesive design system.

The identity features a logo, stationery, and merchandise, each designed to balance playfulness with clarity. Soft, calming forms and approachable typography reflect the welcoming nature of yoga, while vibrant accents bring energy and joy.

To extend the brand experience, I also designed a fictional welcome email for new members. This touchpoint reinforces the community’s warmth and accessibility, ensuring that the visual identity feels consistent across both print and digital platforms.