For my Senior Year Capstone Project, I developed a Jewelry brand for women that contains high fashion rings, necklaces, earrings, and bracelets. The work is to design jewelry pieces that will have sensitive metals for people with sensitive skin and silicon clear backs for earrings. The goal is for individuals to define their fashion sense through their own unique characteristics.

For this project, I organized a professional photoshoot to visually represent the brand’s identity. I asked two of my friends to model the jewelry pieces, each bringing their own unique look and personality to reflect the brand. I worked with a photographer named Cassie Latyak, whose style matched the aesthetic I envisioned. I went through the photos and selected the ones that best showcased the pieces and aligned with my overall concept. This part of the project really helped bring the brand to life and gave it a strong visual identity. Additionally, I had the opportunity to work with a printing company in Lynchburg, VA. This allowed me to see the full production process firsthand from preparing the files for print to understanding the techniques, materials, and finishing touches. This experience not only enhanced the quality of the final materials, but also gave me valuable insight into how design translates from digital concepts to products.