L’eredità della Scultura

I developed a visual identity for L’eredità della Scultura, a 2024 exhibition by Korean sculptor Park Eun Sun in Pietrasanta, Italy. The identity was designed to honor both the monumental presence of Eun Sun’s marble and granite works and the refined atmosphere of the exhibition setting.

The system extends across print and digital applications, including a flyer, poster, newspaper advertisement, save the date, and a ticket. Each piece highlights the sculptural forms at the heart of the exhibition, using thoughtful composition and generous negative space to evoke a sense of balance.

A color palette, refined typography, and tactile textures tie the applications together, creating an elegant yet contemporary look. The result is a cohesive identity that reflects the timeless weight of sculpture while inviting audiences into a contemplative, art focused experience.