Pour Coffee Shop is a modern, welcoming coffee brand built around warmth, simplicity, and playful charm. The visual identity blends bold typography with friendly illustrated elements to create a brand that feels both contemporary and approachable. The logo takes inspiration from the act of pouring coffee fluid, dynamic, and full of energy. While the earthy green palette grounds the brand in natural tones, evoking freshness and sustainability.

Merchandise and collateral (business cards, loyalty cards, menus, takeaway bags, and cups) extend the identity seamlessly, balancing clean typography with whimsical coffee characters that add personality and approachability. The result is a cohesive, memorable brand experience that reflects the joy of sharing a good cup of coffee.