Melto is a modern ice cream brand centered on warmth, simplicity, and indulgence. The packaging design uses soft, muted color palettes to clearly differentiate flavors while maintaining a cohesive brand system. Each pint feels playful yet refined, balancing approachability with a premium sensibility.

The bold, handwritten logotype adds a human, handcrafted touch, reinforcing the idea of small batch ice cream made with care. Minimal typography and generous negative space keep the focus on the product, allowing the colors and branding to speak without visual clutter. The overall design aims to feel nostalgic and comforting while still contemporaryinviting consumers to slow down, indulge, and enjoy the moment.